31 December 2006
New Book Release (Dr Fang Zhao)
A new book called Maximize Business Profits Through E-Partnership(ISBN: 1-59140-788-5) authored by Dr Fang Zhao (School of Management, RMIT) has been recently published by Idea Group Inc. (Hershey, PA, USA).
Written from an international perspective, the book (250 pages) provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com managers to address the challenges of building and managing productive e-business partnerships to capitalize on business earnings. The book explores the changes to e-business operations and partnerships since the dotcom crash. The book deals with crucial issues in cross-firm business processes and inter-organizational partnerships in the cyberspace. The book presents a large number of case studies across industry and national boundaries.