03 February 2012

Asia@RMIT seminar

The Graduate School of Business and Law together with the School of Media and Communication, invite you to attend the Asia @ RMIT seminar.

Title:	Asia@RMIT seminar
Person:	Various
Date:	2012-03-14
Time:	12.15 pm - 1.30 pm
Location:	The Emily McPherson Building 13 Boardroom (013.04.002) 379 - 405 Russell Street (corner Russel and Victoria Streets Melbourne)
Registration:	RSVP to Tina Katselos at tina.katselos@rmit.edu.au by Monday 12 March, 12 pm. A light lunch will be provided

Assoc Prof Tony Wilson
Sunway and Monash Universities, Malaysia

Glocal Advertisng and its Malaysian Audiences

In this presentation I reflect on the psychological process wherein audiences of consumers make sense of advertising and branding and integrate them with living (life-worlds). I draw upon media and marketing theory, phenomenology and response studies to present a perception of that process, a seven stage model of 'moments' in reception of mediated marketing. I discuss Malaysian Chinese, Indian and Malay local understanding of glocal content from banks to universities, media brandscapes traveling often from West to East. How do audiences respond in aligning or alienation from prescriptive narrative?

Tony Wilson is Associate Professor in Marketing and Media, Jeffrey Cheah Educational Foundation (Not-for-Profit) at Sunway and Monash Universities, Malaysia. He is the author of five research monographs seeking to integrate challenging audience and consumer studies with media marketing, from Watching Television: Hermeneutics, Reception and Popular Culture (Cambridge, UK and USA: Polity-Blackwell, 1993, 1995) to more recently, Understanding Media Users: From Theory to Practice (Oxford and Boston: Wiley-Blackwell, 2008, 2009) and Global Advertising, Attitudes and Audiences (London and New York: Routledge, 2011).

James Scambary
Research consultant and PhD candidate ANU

Policing a Networked Community: Perspectives of Vietnamese Australians on policing the Melbourne street heroin trade

This paper examines the impact of zero tolerance policing strategies on relations between the Vietnamese community and the Victorian Police. It argues that such strategies do not take account of the networked nature of the Vietnamese community, undermining both trust relationships and the broader aim of policing the street drug trade.

For further information phone Tina Katselos at tina.katselos@rmit.edu.au.

Please also note that a website, containing details of the Asia@RMIT project, and research depository is available at Asia@RMIT website. We welcome updates of your research

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